Marketing

Marketing is the craft of linking the producers of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts.

What marketing involves

Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:

• The Product management aspect of marketing relates to the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
• Pricing refers to the process of setting a price for a product.
• Promotion, such as advertising, refers to the methods of promoting the product, brand, or company.
• Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.

These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Finding Marketing Articles

• product management
  • product
  • product differentiation
  • Product Life Cycle Management
    • diffussion
    • New Product Development
      • conjoint analysis
      • Quality Function Deployment
    • planned obsolescence
    • Crossing the Chasm
  • product line
  • whole product
  • product portfolio
    • B.C.G. Analysis
    • G.E. Multi Factoral analysis
    • contribution margin analysis
    • cannibalization
    • product bundling
    • problems with portfolio models
  • positioning
    • perceptual mapping[?]
    • factor analysis
    • multi dimensional scaling[?]
    • discriminant analysis[?]
    • preference regression[?]
    • logit analysis[?]
  • brand management
    • brand
    • brand equity
    • private brand
    • corporate branding
    • family branding
    • individual branding
    • corporate identity
• pricing
  • price
  • price points
    • psychological pricing
  • pricing objectives
  • quantity discounts
  • penetration pricing
    • price wars
  • variable pricing and real-time pricing
  • pricing for profit maximization
  • price discrimination
    • price skimming
  • price elasticity of demand
  • geographical pricing and price zoning
  • cost-plus pricing
    • markup
    • cost-plus pricing with elasticity considerations
    • break even analysis
  • rate of return pricing
  • competitor indexing
  • joint product pricing
  • transfer pricing
  • barter
• marketing management
  • marketing plan
  • strategic planning
  • implementation and control[?]
• promotion
  • sales promotion
  • advertising
    • mind share
    • mass media
    • television commercial
    • advertising slogan
      • list of advertising slogans
    • subliminal advertising
    • Nielsen Ratings
    • sex in advertising
  • personal selling
    • sales techniques[?]
    • shill
  • publicity
  • public relations
  • word of mouth promotion
• e-marketing[?]
  • personalized marketing
  • permission marketing
  • customer relationship management(CRM)systems
  • web banner
  • spamming
  • multimedia
  • Should I take my business online?
• distribution
  • retail
  • wholesaler
  • supply chain
  • shrinkage
  • drop shipping[?]
• direct marketing[?]
  • database marketing[?]
  • Multi-level marketing
  • specialty catalogs
  • Telemarketing
• marketing strategies[?]
  • mass customization
  • horizontal integration
  • vertical integration
  • niche strategy[?]
  • focus strategy[?]
  • guerrilla marketing
• consumer behaviour[?]
  • demographics
  • buyer decision processes[?]
• evolution of marketing
  • production orientation
  • sales orientation
  • marketing orientation
  • personal marketing orientation
• marketing research
  • qualitative marketing research[?]
    • focus group
  • quantitative marketing research[?]
    • survey techniques[?]
  • industry or market research
    • environmental scanning
    • competitor analysis
    • ecological model of competition
    • Porter 5 forces analysis
• marketing fundamentals
  • consumer
  • customer
  • marketing mix
  • sustainable competitive advantage
  • core competency
  • marketing myopia
  • market segment
  • target market
  • business model
  • value migration
  • economies of scope
  • service
  • product
  • End-user
• criticisms of marketing
  • propaganda
  • No Logo

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists

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