Encyclopedia > Marketing research

  Article Content

Marketing research

Marketing research (also called consumer research) comprises a form of applied sociological study which concentrates on understanding the behaviours, whims and preferences, mainly current and future, of consumers in a market-based economy.

Marketing research uses many techniques similar to those of political polling.

see also: marketing

 
........................................................

The term Marketing research is popularly used interchangibly with the term Market research. Technically however,Market research refers more correctly to the financial analysis of companies, industries, or sectors. It is usually done by financial analysts and is provided to potential investors.

List of Marketing TopicsList of Management Topics
List of Economics TopicsList of Accounting Topics
List of Finance TopicsList of Economists



All Wikipedia text is available under the terms of the GNU Free Documentation License

 
  Search Encyclopedia

Search over one million articles, find something about almost anything!
 
 
  
  Featured Article
NPOV

... to take sentences and say, "These are mine"? Perhaps, but in a project that is so strongly and explicitly committed to neutrality, that attitude seems out of place. The ...