Encyclopedia > Product management

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Product management

Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:

see also: product, marketing, marketing management, brand management

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... structure in that it maintains a joint venture, Fuji Xerox[?], a 50-50 partnership with the Japanese photographic firm Fujifilm, to sell in the Asia-Pacific region, and a ...