Encyclopedia > Product management

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Product management

Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:

see also: product, marketing, marketing management, brand management

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... types and groups, such as: Hunting Terriers[?] - used to find, track, or trail quarry, and then bolt from a den or tree the quarry. Show Terriers[?] - bred for the show ...