Encyclopedia > Portfolio

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In finance, a portfolio is a collection of investments held by an institution or a private individual. In building up an investment portfolio a financial institution will conduct its own investment analysis, whilst a private individual may make use of the services of a merchant bank[?] which offers portfolio management[?]. Holding a portfolio is part of an investment and risk-limiting strategy called diversification.

see also risk management, banking

In strategic management and marketing, a portfolio is a collection of products, services, or brands that are offered for sale by a company. In building up a product portfolio a company can use various analytical techniques including B.C.G. Analysis, contribution margin analysis, G.E. Multi Factoral analysis,and Quality Function Deployment. Typically a company tries to achieve both diversification and balance in their portfolio of product offerings.

see also Product management, strategic management, marketing, problems with portfolio models

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In politics, portfolio can refer to the office of the President in a country.

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