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Corporate identity

A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

See also: marketing, brand, brand equity, product management, brand management

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Johann Karl Friedrich Rosenkranz

... division of the Hegelian school, he, in company with Michelet and others, formed the "centre," midway between Erdmann and Gabler on the one hand, and the "extreme left" ...

 
 
 
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