Encyclopedia > Corporate identity

  Article Content

Corporate identity

A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

See also: marketing, brand, brand equity, product management, brand management

List of Marketing TopicsList of Management Topics
List of Economics TopicsList of Accounting Topics
List of Finance TopicsList of Economists



All Wikipedia text is available under the terms of the GNU Free Documentation License

 
  Search Encyclopedia

Search over one million articles, find something about almost anything!
 
 
  
  Featured Article
Holtsville, New York

... years. For every 100 females there are 96.1 males. For every 100 females age 18 and over, there are 93.9 males. The median income for a household in the town is ...

 
 
 
This page was created in 23.9 ms