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No Logo

No Logo: Taking Aim at the Brand Bullies is a controversial book written by Canadian journalist Naomi Klein. It was first published in January, 2000.

The book is largely about branding, and is often connected with the anti-globalization movement. Throughout the four parts, Klein writes about sweatshops, culture jamming, corporate censorship, Reclaim the Streets and much more. Many of the ideas in Klein's book can be traced back to the influence of the Situationists, a radical art/political group that was founded in the late 1950s.

The book was awarded the Canadian "National Business Book Award" for 2000.

No Logo is available in several prints, one is ISBN 0312203438. It has been translated to several other languages than English.

 
see also: marketing, product positioning, criticisms of marketing, brand management

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