Encyclopedia > Permission marketing

  Article Content

Permission marketing

Permission marketing is a term used in e-marketing[?]. Marketers will ask permission before they send advertisements to prospective customers. It is used by some internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the ads have been sent.

Marketers feel that this is a more efficient use of their resources because ads are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

See also: marketing, promotion, advertising, e-marketing[?]



All Wikipedia text is available under the terms of the GNU Free Documentation License

 
  Search Encyclopedia

Search over one million articles, find something about almost anything!
 
 
  
  Featured Article
Islip Terrace, New York

... housing units at an average density of 485.1/km² (1,260.4/mi²). The racial makeup of the town is 95.82% White, 0.50% African American, 0.04% Native American, ...

 
 
 
This page was created in 37.5 ms