Piggly-wiggly[?] - Claims to be the first supermarket. Motto: "Piggly-Wiggly All Over the World". One rival entrepreneur opened a store: "Hoggly-Woggly Only One in the World".
... Gestapo arrested him.
Eventually Jean Moulin convinced Armee Secrete, Comte d’Action Socialiste, Francs-Tireur, Front National, and Liberation to unify their efforts ...