Piggly-wiggly[?] - Claims to be the first supermarket. Motto: "Piggly-Wiggly All Over the World". One rival entrepreneur opened a store: "Hoggly-Woggly Only One in the World".
... use people's concern over their image, as a way to make money. They sell books and videos, often with ridiculous ideas about nutrition.
A more disturbing, and ...