New World supermarkets tend to be smaller and slightly tidier than larger warehouse-type supermarkets (e.g. Countdown and Pak'n Save).
They are also more numerous throughout New Zealand, with many small towns having a New World.
New World traditionally advertises with a coupon book, delivered monthly to mailboxes[?], and containing discounts and specials. The cost of presentation and large employee numbers makes the average price at New World slightly higher than at some other supermarkets.
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