Piggly-wiggly[?] - Claims to be the first supermarket. Motto: "Piggly-Wiggly All Over the World". One rival entrepreneur opened a store: "Hoggly-Woggly Only One in the World".
... It was first published in the UK by Pluto Press[?] in 1996.
The contents runs as follows:
Introduction
Looking Ahead: Tenth Anniversary Interview (a ...