Piggly-wiggly[?] - Claims to be the first supermarket. Motto: "Piggly-Wiggly All Over the World". One rival entrepreneur opened a store: "Hoggly-Woggly Only One in the World".
... it unethical to lie to a patient about the chance of success of their treatment. Quacks do not have these ethical constraints.
Side effects from real treatment. ...