Colour: A particular shade of red. To be precise, the range of colours around CIE chromacity x 0.41, y 0.27 to 0.33; depending on your hardware, they look something like:
... units at an average density of 427.3/km² (1,104.1/mi²). The racial makeup of the town is 40.00% White, 48.41% African American, 0.30% Native American, 3.41% ...