Network policy in those days forbade the use of recorded material except for sound effects on dramas, and Morrison and Nehlsen had no facilities for live broadcast. Still the results became the prototype for news broadcasting in the war years to follow. The fame of this recording had no effect on network policies, however, and it was not until the end of World War II that recordings were regularly used.
Morrison's description begins routinely but changed instantly as the airship burst into flames:
Morrison and Nehlsen continued their work, reporting at length on the rescue efforts and interviewing survivors, with several pauses while Morrison composes himself. The disk recordings were rushed back to to Chicago and broadcast in full later that night. Portions were rebroadcast nationally by the NBC network the next day. It was the first time recordings of a news event were ever broadcast, but also the first coast-to-coast radio broadcast. Morrison's quick professional response and accurate description combined with his own emotional reaction have made the recordings a classic of audio history.
The emotional feeling may be intensified by the fact that Nehlsen's recorder ran a bit slow and all subsequent playbacks have been slightly speeded up.
Audio historian Michael Biel[?] of Morehead State University studied the original recordings and documented Nehlsen's vital contribution as an engineer as well as the playback speed issue:
Morrsion's description has been dubbed onto the newsreel film of the crash, giving the impression of a modern television-style broadcast, but at the time newsreels were separately narrated in a studio and Morrison's words were not heard in theaters.
The availability of newsreel films, photographs and Morrison's description was a result of heavy promotion of the arrival by the Zeppelin company, ironically making the crash a media event and raising its importance far beyond other disasters, less well reported and documented.
Morrison's usual broadcast work was as an announcer on live musical programs, but his earlier successful reporting of midwestern floods from an airplane led to his assignment at Lakehurst that day.
Herbert Stanley Morrison (1888 - 1965) was a British Labour Party politician who was Leader of the London County Council in the 1930s, Home Secretary in the wartime coalition, and Deputy Prime Minister and Foreign Secretary in the Labour government after 1945.
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