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Airlines at the movies

Ever since the start of commercial aviation many airlines have used advertising in movies as a way of glamourising themselves and attracting custom.

If no airline has paid the producer's fees in order to feature in the movie, a producer will either use a pretend airline name, film aircraft landing or departing, possibly without revealing the plane's livery, or only use interior cabin or cockpit views. When an airline has paid to be advertised, its name will be prominently shown during appropriate parts of the movie.

Among the airlines seen prominently on different movies are:

If the film script requires an aircraft to crash or explode, there is less likelihood that a real airline will want to be associated with it and a fictitious name, livery and airline call sign are most likely employed. Ideally if models are used they should bear some resemblance to the actual aircraft!

In cheaper or less professionally directed films it is common to see characters depart in one type of airliner and arrive in another, or to depart and arrive at the same airport, even though the script implies that they are travelling elsewhere. Low budget films will often exhibit a discontinuity between the aircraft seen and the soundtrack heard, as producers simplistically assume that all jets sound the same. There is therefore something to be said for arranging for an authorised period of satisfactory filming. Unfortunately a film can soon look dated if a real airline features prominently, because that airline may collapse, change its livery or merge with another. Perhaps that is why landings and departures are often filmed from a position near to the centreline of a runway, which makes the external livery of the aircraft less obvious to the audience.



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