Yoshinoya

In Japan, Yoshinoya (吉野家) is the largest among beef bowl[?] (or gyūdon) restaurants and one of the leading fast food chains. It is often shortened to "yoshi gyū" (meaning Yoshinoya's beef) among its enthusiasts. Its popular motto is "cheap, quick and yummy".

In the early 2000s, Yoshinoya triggered a discount war in Japan along with other chains such as McDonald's, by introducing a regular gyudon[?] dish for 280 yen. However, in late 2001 the mad cow incident critically damaged the sales on Yoshinoya's beef menu.

Yoshinoya also has an ambitious plan to expand its chain overseas. [1] (http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nb20020306a8.htm) [2] (http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nb20011213a8.htm)

External Links The official homepage: [www.yoshinoya-dc.com (http://www.yoshinoya-dc.com/eng/n_top)] with a lot of pictures.