In the 1990s, Showtime ventured into original programming, inluding such well-received fare as Lolita and Gods and Monsters.
In 2000, Showtime launched the "Showtime Interactive 24.7" channel -- providing DVD-like interaction opportunities to its entertainment offerings.
In the 2000s, Showtime began test marketing a subscription-video-on-demand SVOD[?] system.
As of 2003, Showtime is owned by Showtime Networks Inc., which is a wholly owned subsidiary of Viacom Inc. SNI also owns the networks The Movie Channel[?] and Flix[?] (and their related offshoots), and runs the Sundance Channel[?], which is jointly owned by SNI, Robert Redford and Universal Studios.
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