Promotion

Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion is comprised of four subcategories:

• advertising
• personal selling
• sales promotion
• publicity and public relations

The specification of these four variables creates a promotional mix[?].

see also marketing, marketing management

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Promotion is the advancement of rank or position[?] in an organizational hierarchy system.

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