In Spanishfootball, the Pichichi is the
trophy awarded to the top-scorer for each season. It is named in honour of the nickname of a famous Athletic Bilbao player, Rafael Moreno Aranzadi who scored many goals in the years before the Spanish national league was formed.
The corresponding competition for goalkeepers is called the Zamora.
... signals, and this is seen by some as influential (to a certain limited extent) in promoting the take-up of digital television.
BBC News 24 broadcasts from the BBC ...