Lancia is an italian automobile manufacturer. They had a co-operation with Saab that resulted in their Lancia Delta[?] being marketed as Saab 600 in Sweden. Saab also helped with the logistics and the model was actually better suited for colder climate and less prone to rust than other models.
The company was founded in 1906 and they was the first company to use a V6 engine in a standard production car.
... few viewers. Their response was to promote the channel through their ordinary channels BBC1 and BBC2, using terrestrial signals, and this is seen by some as influential ...