Encyclopedia > DaimlerChrysler

  Article Content


DaimlerChrysler AG is a prominent automobile and truck manufacturer, formed in 1998 (announced on May 7) by the buyout - with marketing portraying it as a "merger of equals" - of the Chrysler Corporation (USA) by Daimler-Benz (Germany).

The company produces cars and trucks under Mercedes-Benz and Chrysler brands. Other car brands offered are: Smart and Maybach[?] on the Daimler-Benz side, Dodge and Jeep on the Chrysler side. The company also owns a substantial share in the Japanese car company Mitsubishi and the car operations of Korean manufacturer Hyundai.

As of 2002, the merged company appeared to run two independent product lines, with few signs of corporate integration. In 2003 however, it was revealed by the Detroit News that the "merger of equals" was, in fact, a buyout. This news came forth as new products such as the Chrysler Crossfire (using extensive Mercedes parts) and the Dodge Sprinter (a rebadged Freightliner Sprinter van) came to market. Future cars are to share platforms across all of DaimlerChrysler's brands.


External link

All Wikipedia text is available under the terms of the GNU Free Documentation License

  Search Encyclopedia

Search over one million articles, find something about almost anything!
  Featured Article

... - 4th century Decades: 190s 200s 210s 220s 230s - 240s - 250s 260s 270s 280s 290s Years: 237 238 239 240 241 - 242 - 243 244 245 246 247 Events Patriarch ...

This page was created in 28.7 ms