January 1 - RCA victor announces a marketing plan called "Operation TNT." The label drops the list price on LP's from $5.95 to $3.98, EP's from $4.95 to $2.98, 45 EP's from $1.58 to $1.49 and 45's from $1.16 to .89 cents. Other record labels follow RCA's lead and begin to drop prices as well.