Wikipedia:Principle of least astonishment

The Principle of Least Astonishment, is the principle that you should plan your pages and links so that everything appears reasonable. If a link doesn't take a surfer to where they thought it would, it should at least take them someplace that makes sense.

Example:

"Lincoln is key to the economy of the central states."

Does "Lincoln" refer to Lincoln, Nebraska or to Abraham Lincoln or, best of all, to a page giving the surfer a choice among many Lincolns?

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See also: Principle of least astonishment.