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TAM

TAM is an acronym for Taxi Aereos Marilia, an airline company based in Brazil.

TAM started flying on February 21, 1961, after a group of pilots, headed by Rolim Adolfo Amaro[?], got together and decided to begin transporting passengers and cargo around the states of Parana, Sao Paulo and Mato Grosso. At the beginning, small Cessna types were used for the operation.

TAM Airbus A330-200 (PT-MVE).
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Captain Amaro had the desire to become the best pilot of the airline, and he was frustrated because he thought that the best way for the airline to be successful would be by the company's employees establishing direct contact with their customers, so he left TAM briefly to fly for another airline, named BCN. Soon after, he was able to buy a Cessna 170[?] with capability to fly three passengers.

In 1966, meanwhile, TAM was moved to Sao Paulo, and it was able to buy its first twin engine planes. Prior to that, the airline had been sold to the Ometto group, headed by Orlando Ometto[?], a personal friend of Amaro. Amaro was invited to re-join TAM in 1971 as a minority share holder and chief of business by Ometto, and he brought back with him the idea that a company's personnel had to establish personal contact with the company's customers and started working towards the goal of making TAM a customer friendly airline almost immediately.

In 1973, TAM received the first radio-equipped planes in Brazil, 10 Cessna 402[?] planes, and in 1976, Amaro became the principal share holder, with 98 percent of the airline's stock belonging to him. In '76 also, a secondary division is established, when TAM Transportes Aereos Regionais began with one Bandeirante[?] plane, Amaro holding 67 percent of the stock of the new division.

The airline kept a slow but steady growth going, and in 1980, their first Fokker F-27[?] planes had arrived, to be implemented on the regional routes which the airline dedicated itself exclusively to during that era. By 1981, TAM had flown 1 million passengers, and that figure reached 2 million by 1984.

In 1986, an important development shaped the airline when it acquired rival VOTEC, earning access to areas in northern and central Brazil. The new division would at first be named Brazil Central, but then it's name was also submerged into that of TAM, becoming TAM Transportes Aereos Meridionais.

In 1988, TAM flew it's 3 millionth passenger.

In 1990, the airline entered the jet age, when it received two small, jet-engine Fokker-100[?] planes. In 1992, TAM carried its eight millionth passenger, and in 1994 TAM earned several awards, while Mr. Amaro was named the salesman of the year. TAM also established an airline in Paraguay that year, named ARPA.

In 1995, TAM won the award for the best regional airline in the world according to Air Transport World Magazine[?].

In 1996, TAM bought another air company, Helisul, which soon started using the trade name of TAM too, and by 1997, TAM decided to order its first big jets, ordering 45 planes from Airbus: 10 A330[?]'s, 4 A319[?]'s, and 34 A320's.

In 1997, the Airbusses began to be received and the airline flew its first international service, from Sao Paulo to Miami International Airport.

Two years later, in 1999, another milestone was reached by the airline, when services to Europe were inaugurated, through a code share service with Air France to Charles De Gaulle International Airport in Paris.

TAM currently also has made contracts with model airplane manufacturers like Schabak and Wooster, in an attempt to increase the company's visibility among international passengers.



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