and public relations spin
refers to portraying an event
or fact in a way that is favorable to you and unfavorable
to your political opponents. This is called "putting a positive spin on a story" or just "spinning" the story.
Practitioners of spin are often referred to as spin doctors.
The techniques of spin include:
- selective quotation
- selective use of facts
- phrasing in a way that assumes unproven truths
- "burying" stories by releasing information at times when more important events dominate the news
Spin is effectively the techniques of "grey propaganda" applied to politics and PR.
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