This definition tries to establish the dual nature of a sign (as expressed by de Saussure) where the sign is divided into the tangible part (Saussure: signifier) and the conceptual part (Saussure: signified). It also posits the importance of both orientational and situational context in which a sign can mean - a sign has to mean something to someone for the notion of meaning to be relevant (if you like, an observer of the sign's meaning has to be present for the meaning to exist) and the *way* a sign means can change depending on the situation, culture and a few other variables.
De Saussure's definition of a sign differs from that proposed by C. S. Peirce. He proposed that there are three parts to a sign:
Perice's definition, while more obscure is also more precise because it allows for a greater degree if distinction between the elements that go into the creation of a sign.
Finally, signs are not limited to words but also include images, gestures, scents, tastes, textures, sounds - essentially all of the ways in which information can be expressed and transmitted by living beings.
So a sign consists of
Source: Ferdinand de Saussure, Course in General Linguistics; Part One - General principles; chapter Nature of the Linguistics Sign
The field which studies systems of signs is called semiotics.
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