Charles Sanders Peirce ((1839 - 1914), founder of the philosophical school of pragmatism, invented semiotics as a discipline. Spelled it semeiotic."
Ferdinand de Saussure (1857 - 1913), the "father" of modern linguistics. Invented, at about the same time as Peirce, a subject he called "semiology."
Charles W. Morris (1901-1979) is known for his Foundations of the Theory of Signs.
Umberto Eco made a wider audience aware of semiotics by various publications, most notably A Theory of Semiotics. Explicitly acknowledges Peirce's importance.
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