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Open campaign

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An open campaign can encompass several definitions.

An open campaign may be a set of public protest[?] actions against a person (e.g. a politician), an organization (e.g. a private education association), or a corporation.

In most cases, people who organise an open campaign are people willing to act by themselves, rather than strictly relying on politicians or other leaders. They often are willing to take control of their struggle and define their priorities, and work as a team, with little or no hierarchy, but rather favor people to participate with their own skills.
Typical open campaigns rely on organizing talks, video displays, mailings[?], protest letters, leaflets distributions, articles in newspapers, petitions[?].
The location and time of a campaign is usually heavily dependent upon the focus chosen.


  • petitions from shopkeepers to allow small convenience local food shop to trade in their full range of goods from early until late on seven days a week
  • local newspapers promoting, pushing and heavily supporting a given politician
  • Online services, such as Consumerium for the implementation of moral purchasing or MeatballWiki to improve virtual community and especially wiki governance
  • an association trying to make the public aware of an issue (see example below)

The expression is also often used by politicians officially starting to campaign as a candidate for a specific election. A similar meaning is given in sports, with the official start of a sport season (e.g. in France, Rolland -Garros).
The expression is sometimes used in games, in particular role gaming.

Example of an open campaign

Greenpeace is using "open campaign" as part of its activism effort, with the willingness to be transparent down to the merest tactical details, although there may be some situations where some of these are hidden to provide some advantages prior to the fact. It assumed that propaganda techniques not instinctually employed by journalism "on your side" on a more or less voluntary basis (via cultural bias), was ineffective or counter-productive, in that it simply will not be believed. Thus one did not have to tell all uncomfortable truth, merely be a more reliable reporter than the enemy, to be heard out and ultimately trusted by the enemy's agents. See the act.Greenpeace.org service for an example of open campaigning, mostly using email campaigns[?]. Viewed by Greenpeace way,

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