Edward M. Murphy ran the Oakland Buggy Company in Pontiac, Michigan, and founded Oakland Motor Car on August 28, 1907. General Motors aquired 50% interest in the company on January 20, 1909. Following Murphy's death that September, General Motors took full control of Oakland in 1910.
General Motors continued marketing cars under the Oakland brand name until 1932, when G.M.'s Oakland division was incorporated into Pontiac.
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