The team was purchased on April 1, 1970, by an ownership group headed by Milwaukee auto dealer Bud Selig. The team was still in spring training as the Seattle Pilots. The trucks carrying the team's equipment were sent to Salt Lake City, Utah from Arizona, where they were to receive instructionw whether to continue to Seattle or Milwaukee. The team was renamed the Brewers to honor Milwaukee's beer-brewing traditions. The team had six days to remove the Pilots logos from team uniforms and replace them with Brewers logos.
The story of the Pilots, and their move to Milwaukee, appears in greater detail at http://www.brandx.net/pilots/histindx (http://www.brandx.net/pilots/histindx).
The Selig family's ownership of the Brewers is the longest continuing ownership in the majors now (Wendy Selig, Bud's daughter, is now CEO).
Baseball Hall of Famers:
Not to be forgotten:
Milwaukee Brewers official web site (http://milwaukee.brewers.mlb.com/NASApp/mlb/mil/homepage/mil_homepage.jsp)