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Mainstream

Mainstream is a term most often applied in the arts – i.e., music, literature, and performance – to:

something that is not out of the ordinary or unusual;
something that is familiar to the masses;
something that does not belong to an identifiable genre, such as detective fiction, horror, fantasy, or science fiction.

Antonyms:

underground (culture),
off-beat[?],
eclectic[?] (although an improper use of the term),
avant-garde,
special[?] (in the context of education, where it is often used as a verb).

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