Encyclopedia > It's a Mad, Mad, Mad, Mad World

  Article Content

It's a Mad, Mad, Mad, Mad World

It's a Mad, Mad, Mad, Mad World (1963) is a comedy that followed the Hollywood trend in the 1960s of producing "gigantic" and "epic" films as a way to woo audiences into movie theaters. Television had sapped the regular moviegoing audience and box office revenues were dropping, and the major studios experimented with a number of "gimmicks" to attract audiences, including widescreen films.

Not only was It's a Mad, Mad, Mad, Mad World filmed in Cinerama (the biggest of the widescreen cinema technologies), it also had an all-star cast, with literally dozens of major comedy stars from all eras of cinema making appearances in the film.

Stars of this film included:

There were also cameo appearances by:

The plot of It's a Mad, Mad, Mad, Mad World follows the occupants of four vehicles who stop to help a man who has just careened off the highway. With his dying breaths, the man tells the bystanders about $350,000 that he hid in the town of Santa Rosita, less than a day's drive away, under “the big W”. A wild race across the desert follows, as each carload of people tries to be first to find the money and claim it for themselves.

Rat Race[?], a film made in 2001, has a similar basic premise.

All Wikipedia text is available under the terms of the GNU Free Documentation License

  Search Encyclopedia

Search over one million articles, find something about almost anything!
  Featured Article

... "Mau Mau" rebellion against British colonial rule. During this period, African participation in the political process increased rapidly. The first direct elections fo ...

This page was created in 55 ms