Framing

1. In time-division multiplexing reception, synonym frame synchronization .

2. In video reception, the process of adjusting the timing of the receiver to coincide with the received video synchronization pulse[?].

3. In facsimile, the adjustment of the facsimile picture to a desired position in the direction of line progression.

Source: from Federal Standard 1037C and from MIL-STD-188

Amos Tversky and Daniel Kahneman have shown that framing can affect the outcome (ie. the choices one makes) of choice problems to the extent that several of the classic axioms of rational choice do not hold.

see: "Rational Choice and the Framing of Decisions", A.Tversky, D.Kahneman, Journal of Business, 1986, vol.59, no.4, pt.2.