A demographic, in marketing-speak, comprises a demographic grouping or a market segment. Demographics often relate to age-bands, though social class and other categories may contribute towards the definition.
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... 5 - Walter Gross[?], cabaretist (+ 1989)
February 7 - Ernst Ginsberg[?], actor and film director (+ 1964)
February 11 - Henry LaBouisse[?], head of UNICEF ...