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Demographic

A demographic, in marketing-speak, comprises a demographic grouping or a market segment. Demographics often relate to age-bands, though social class and other categories may contribute towards the definition.

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Northampton, Suffolk County, New York

... 20.9% have a female householder with no husband present, and 23.4% are non-families. 20.3% of all households are made up of individuals and 5.7% have someone living alone ...