Chuck E. Cheese

A popular party spot for young children, Chuck E. Cheese is a franchise of giant arcades[?] complemented by small rides, pizza (a central focus), and other popular diversions, a somewhat notable example being pits filled with plastic balls.

Created in 1977 by Atari founder Nolan Bushnell, it started out as Chuck E. Cheese's Pizza Time Theater. In 1999, CEC Entertainment, Inc.[?], the owners of Chuck E. Cheese, bought out their primary competitor, Discovery Zone[?].