When the channel started its remit was to provide an alternative to the pre-existing channels (which at the time were BBC1, BBC2, and ITV). In doing so it sometimes, in the opinions of some, overstepped the boundaries of acceptability, but it has arguably led to a liberalisation of the UK television industry.
One of the channel's strengths is its comedy. In the early days of the channel they screened The Comic Strip Presents, a highly innovative series of hour-long one-off comedies produced by a rotating line-up of alternative comedians such as Rik Mayall[?], Adrian Edmondson[?], Dawn French[?], Jennifer Saunders, Peter Cook, Peter Richardson[?], and Alexei Sayle[?]. Latterly they have have aired cutting-edge comedy shows such as Brass Eye, The Mark Thomas Product[?], and Peter Kay's Phoenix Nights[?].
The first voice ever heard on Channel 4 was that of continuity announcer Paul Coia[?]. The first programme was the teatime game show Countdown, fronted by Richard Whiteley[?], which is still running to this day.
Compared to other channels, Channel 4 makes few of the programmes it broadcasts. Its critically acclaimed news service is supplied by ITN[?] and it commissions many of its programmes from independent producers.
It has become tradition that Channel 4 broadcasts the Raymond Briggs[?]'s animated film The Snowman every Christmas.
Channel 4 launched a subscription film channel, FilmFour[?], in November 1998. It is available on analogue and digital satellite television[?] and digital terrestrial television[?]. Companion services, such as FilmFour +1, FilmFour World, FilmFour Extreme, and the recently launched Film Four Weekly are also available on some digital services. E4, a digital entertainment channel also available on the Internet, was launched in January 2001.
Channel 4 has had a long record of success in funding the production of films through Channel Four Films, later renamed FilmFour in 1998 to coincide with the launch of its digital channels. Among its biggest successes are The Madness of King George, The Crying Game, and Four Weddings and a Funeral. However, this dedicated film-making wing was effectively closed in 2002 as a cost-cutting measure in the face of substantial losses.
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