Geographical pricing

Geographical pricing in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended to reflect the costs of shipping to different locations.

There are several types of geographic pricing:

• FOB origin - The shipping cost from the factory or warehouse is paid by the purchaser. Ownership of the goods is transfered to the buyer as soon as it leaves the point of origin. It can be either the buyer or seller that arranges for the transportation.
• Uniform delivery pricing - (also called postage stamp pricing) - The same price is charged to all.
• Zone pricing - Prices increase as shipping distances increase. This is sometimes done by drawing concentric circles on a map with the plant or warehouse at the center and each circle defining the boundary of a price zone. Instead of using circles, irregularly shaped price boundaries can be drawn that reflect geography, population density, transportation infrastructure, and shipping cost.
• Basing point pricing - Certain cities are designated as basing points. All goods shipped from a given basis point are charged the same amount.
• Freight-absorption pricing - The seller absorbs all or part of the cost of transportation. This amounts to a price discount, and is used as a promotional tactic.

See also : pricing, marketing, distribution

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