Baird was replaced by Farnsworth Wright after 14 issues. Wright (who suffered from Parkinson's disease) gave Weird Tales a unique identity, and began to publish Weird Tales greatest discovery, H.P. Lovecraft, as well as the hugely popular Jules de Grandin stories of Seabury Quinn. Another succesful contributor was Robert E. Howard, whose Conan the Barbarian stories, amongst many others, were hugely popular. Wright also gave early opportunities to such highly regarded pulp writers as Robert Bloch and Clark Ashton Smith.
Weird Tales always struggled financially, and like Black Mask suffered competition from comic books, radio and cheap pulp paperback books. After the death of Lovecraft and retirement of Wright, Weird Tales declined steadily until it ceased publication in 1954. Its last years, under the editorship of Dorothy McIlwraith, were characterised by occasional pieces of 'lost' Lovecraft, lurid covers, and Lovecraftian pastiches written by his self-appointed literary executor August Derleth.
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