As the web and web design progressed, the markup language used to make it, known as HTML, became more complex and flexible. Things like tables, which could be used to display tabular information, were soon subverted for use as invisible layout devices. Tables are now the cornerstone of modern HTML layout. Database technologies such as ASP and design standards like Cascading style sheets or CSS further changed and enhanced the way the web was made.
The introduction of Macromedia Flash into an already interactivity-ready scene has further changed the face of the web, giving new power to designers and media creators, and offering new interactivity features to users.
Context - Aesthetical and functional look and feel - traditional, hip, edgy, utilitarian, emotional - the how of site design. Color, humor, focus, graphics
Content - Any digital subject matter on the site - text, video, audio, and Graphics -- the what of site design.
Community - A feeling of membership in a group and a strong sense of Involvement - shared common interests. -- the why of site design.
Customization - The sites' ability to tailor itself to a user. Or to be personalized by each user -- the touch of site design.
Communication - Dialog between the site and the user -- the muscle of site design.
Connection - Extent of Formal Linkages Between the Site and Other Sites -- the networking of site design.
Commerce - The actual sale of good and services on the site -- the commerce of site design.
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