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The world at the time was recovering from a war, and many athletes had joined the military to defend their colors, so boxing became a way for many to entertain themselves.
But Rickard died unexpectedly in 1931 of appendicitis and the NBA had to rely more on their champions' ability to make themselves household names. By then, the great and legendary Joe Louis was approaching his championship years, and he won the Heavyweight[?] title in 1937, holding it until 1949, and taking the NBA and boxing through another war. The fact Louis and many other champions joined the war and often came back to the United States to defend their titles made NBA boxing champions look even more heroic and patriotic.
Boxing became more and more popular with the advent of tv during the 1950s, the homecomings of many fighters, and the appearance of many new, young talented fighters.
In 1962 the NBA, faced with world changes after World War II and the Korean War, and with the growth of boxing's popularity world-wide, changed it's name officially to WBA , or World Boxing Association.
Nowadays, the WBA has created a new concept named Super-Champion, something many boxing fans consider to be ridiculous and harmful to the sport. A "Super Champion" is recognized when a boxer wins the WBA title, as well as one sanctioned by the WBC or IBF.