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Victoria Bitter

Victoria Bitter or VB as it is commonly called is the most popular beer sold in Australia, both on tap and packaged. Despite its name, it is technically a fairly standard commercial lager rather than a bitter, although one which has perhaps slightly more bitterness than many.

It was introduced in the mid 1960s with an innovative television advertising campaign featuring an orchestral score, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Mellion[?]. The campaign is still used to this day.



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