Śrī (standard transliteration[?]) or Sri—pronounced shree—is a Sanskrittitle of veneration commonly prefixed to the names of gods as well as men considered great or holy. Śrī is sometimes translated into English as Lord, but this is inaccurate and it is generally agreed that Śrī is best left untranslated.
... criticized for the cost of running BBC News 24 channel, with so few viewers. Their response was to promote the channel through their ordinary channels BBC1 and BBC2, ...