A search engine spammer is a person who uses unfair techniques in order to increase his/her web site's position within the search results of a search engine. This is called spamdexing.
The article spamdexing contains more information on the spamming of search engines.
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... flee as
to a mother. She should be invoked. He also
gives prayers to Mary (cf. the De tabernaculis, and
Hortus rosarum, Pohl's ed., ut inf., i. also iii. 357,
vi. 219, ...