A search engine spammer is a person who uses unfair techniques in order to increase his/her web site's position within the search results of a search engine. This is called spamdexing.
The article spamdexing contains more information on the spamming of search engines.
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... town is 74.50% White, 11.00% African American, 1.00% Native American, 1.88% Asian, 0.00% Pacific Islander, 7.00% from other races, and 4.62% from two or more races ...