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Seagram

The Seagram Company Ltd. is a large corporation headquartered in Montreal, Canada. It is the world's largest producer of distilled alcohol beverages, and also controls various entertainment and other business ventures.

Distillers Corp., Ltd., of Montreal enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States of America. In 1928 the Distillers Corporation was aquired by Joseph E. Seagram & Sons, and given its now familiar name.

Noted brand names owned by Segram include Chivas Regal whiskey and Tropicana fruit juice.

In the 1990s Seagram branched out into the entertainment business with agressive purchases including Universal Studios, MCA, PolyGram Records[?], and Deutsche Grammophon. Seagram controls a number of theme parks.

In 2000 controling interest in Seagram's entertainment division was aquired by the Vivendi Group, and the beverage division by Pernod Ricard[?].



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