Because of their cheap printing and binding paperbacks are often less expensive than books with a hardcover[?], textbook or library binding[?]. Their cheapness is often emphasized by garish cover designs.
One of the first publishers to exploit the potential of paperbacks was Penguin Books[?].
Paperbacks include cheap mass market paperbacks[?], in the standard "pocketbook" format generally printed on newsprint or other low quality paper and more expensive trade paperbacks[?] in larger formats printed on better quality paper, sometimes acid-free paper[?].
See also The Beatles' song, "Paperback Writer[?]".
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