The ballot measure was the effort of the Oregon Citizens Alliance[?], a conservative group active in Oregon politics in the 1990s. Supporters of the measure felt that their traditional values were under seige in the face of growing acceptance of homosexuality by society. Opponents felt the measure was unfairly discriminatory, and that it demonstrated the homophobia and bigotry of its backers.
Although the measure failed, its legacy can still be seen today. The Oregon Citizens Alliance went on to introduce a series of watered-down ballot measures along the same lines as Measure 9 (most of which failed). On the other hand, opposition to Ballot Measure 9 formed the basis of much of the current gay rights movment in Oregon, including the organization Basic Rights Oregon[?].[3] (http://www.wweek.com/html/25-1992)
See also: List of Oregon ballot measures
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