As the lines between traditional and "new" media blur, so does the separation between the two segments of the entertainment industry. Console game production, interactive television, broadband Internet, DVD and connected DVD content are just some of the storytelling genres in which producers with finely honed skill sets take ideas and concepts and make them real.
Pioneers and innovators such as Steven Hoffman, George Shaw, Nicholas De Wolf, Shawn Johnson, and Vito Montone have been leading the way for new ways to use technology in support of storytelling.
Organizations like the Producers Guild of America[?] are also diving into the New Media arena, with the recent inauguration of their New Media Council.
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