Although the marketeers may not always explicitly mention it, they usually expect the journalists to give favorable press to the movie after returning home. A negative review is likely to inhibit the studio from inviting its author to more junkets.
Some consider movie junkets a kind of practice where journalism and marketing merge to a dangerous point.
For insider comments on the process see here (http://cbsnewyork.com/behindscenes/StoryFolder/story_165193948_html) and there (http://www.chireader.com/movies/archives/2000/1100/001117)
Search Encyclopedia
|