John Grinder is the co-inventor (with Richard Bandler) of Neuro-Linguistic Programming. Critics claim they were more concerned with the bottom line than with scientific validity.
They might argue that they were concerned with what works rather than scientific validity - and that they were developing models not scientific theories.
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... carotenoids[?]. Bacteria contain various other pigments. It may be noted that the typical colors of photosynthetic organisms (green, brown, golden, or red) result from the ...