Encyclopedia > James Vicary

  Article Content

James Vicary

James Vicary is a market researcher, perhaps best known for popularizing the notion of subliminal advertising in 1957. He claimed that an experiment in which moviegoers were repeatedly shown 0.003-second advertisements for Coca-Cola and popcorn significantly increased the moviegoers' tendency to purchase popcorn and Coca-Cola over a period of time. No detailed study of his findings was released, however, and no independent evidence turned up to support his claim. Eventually, in 1962, Vicary admitted that the original study was fabricated.

This article is a stub. You can help Wikipedia by fixing it.



All Wikipedia text is available under the terms of the GNU Free Documentation License

 
  Search Encyclopedia

Search over one million articles, find something about almost anything!
 
 
  
  Featured Article
Christiania

... can refer to: Christiania - the name of Oslo, from 1624 to 1925. The Free State of Christiania - a partially self-governing neighborhood ...

 
 
 
This page was created in 37.8 ms